Cinemark Mentioned You Resolve What’s a Popcorn Bucket, Ya Freaks

The previous few years have seen a number of massive blockbusters get tie-in popcorn buckets to attract audiences to theaters. Some have looked good, others have been more sexual than you (or the theater chains) would assume, however they’re apparently doing their job, as a result of Cinemark’s going to let theatergoers use no matter they’ve received as a bucket.

Sunday, January 19 will probably be Nationwide Popcorn Day, and the theater chain is marking the event with its first-ever “Bring Your Own Bucket” day. So long as the container is clear and never over 400 ounces, you will get an XL-size popcorn for $5 in any respect Cinemark areas. That very same day, it’s providing a ten% low cost for all on-line present playing cards, and anybody who follows the chain’s Instagram can enter a contest to win a free massive popcorn by tagging three pals within the feedback.

“Nationwide Popcorn Day is among the finest days of the yr at Cinemark, and for popcorn lovers in every single place,” mentioned Cinemark’s meals SVP David Haywood. “It’s at all times been the star of movie show concessions, although popcorn vessels have turn out to be an award-worthy supporting actor. We’re excited for everybody to get artistic with this marketing campaign and exhibit their alternative of container whereas having fun with the enduring snack alongside a terrific movie.”

Cinemark would very very like this to be a factor it could possibly do yearly, because it’s additionally encouraging individuals to share their buckets on BYOB day, and highlighted a number of releases that’ll be taking part in in theaters that weekend, together with Universal’s Wolf Man. If you end up with out a appropriate popcorn bucket on January 19, the chain’s additionally “helpfully” identified the buckets it’s promoting over on its store.

Need extra io9 information? Try when to anticipate the newest Marvel, Star Wars, and Star Trek releases, what’s subsequent for the DC Universe on film and TV, and all the pieces it’s essential learn about the way forward for Doctor Who.