First Apple TV+ made its unique programming free to observe during the first weekend in January. The streamer’s effort to woo potential new subscribers continues with its newest promotion: it’s showcasing one among its most acclaimed sequence—Severance, which returns for its long-awaited second season subsequent week—for a restricted time free on the Roku Channel.
Based on the Hollywood Reporter, Roku introduced right now that season one among Severance can be out there on the Roku Channel by January 19, a part of an “unique fan expertise” (which sounds each honest and like a reference to Severance‘s notorious, in-universe “music dance expertise”). The commerce additional notes “along with the primary season, Roku Channel will get a preview of season two of the Adam Scott-starring thriller, in addition to behind-the-scenes content material. Customers will even be eligible for 3 free months of Apple TV+.” (No further particulars have been supplied on the “three free months” supply, however presumably changing into a paid subscriber could be part of that.)
Placing season one among Severance on the Roku Channel, and making it instantly accessible from the platform’s dwelling display at that, really makes loads of sense; as THR factors out, Roku has an infinite attain with its 90 million customers and is “one of many greatest free streaming video platforms available on the market.” Based on an IndieWire report in March 2024, Apple TV+ doesn’t share subscriber numbers, although outdoors estimates have it at round 25 million. (Netflix, against this, had over 260 million on the time of the IndieWire article.)
So actually, it’s a win-win-win-win state of affairs: a win for Roku to be internet hosting season one among Severance; a win for Apple TV+ to get far more folks hooked on Severance forward of its new season and grow to be subscribers; a win for Severance to broaden its fan base; and a win for viewers, as a result of Severance—a dystopian, deeply unique, mystery-driven workplace drama a couple of world the place workers’ dwelling lives and work lives are medically separated, with chaotic outcomes—is likely one of the greatest exhibits on the market proper now.
Severance comes from director and govt producer Ben Stiller, and creator, author, and exec producer Dan Erickson. It has gained Emmy and Peabody awards, and stars Adam Scott, Britt Decrease, Tramell Tillman, Zach Cherry, Jen Tullock, Michael Chernus, Dichen Lachman, John Turturro, Christopher Walken, and Patricia Arquette. Season two kicks off January 17 on Apple TV+.
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